The new age of technological advancements have taken the media world by storm. A new innovative technological text messaging system known as Twitter is making its way to the surface. During the presidential elections, Twitter was a huge hit. Bloggers everywhere were fascinated about being able to know what the presidential candidates were doing practically every minute of the day. Younger students have not yet figured out why the importance of Twitter is so important to them, but what they might not know is that this might be a valuable tool for the business world.
Many professional bloggers and business organizations use this as a way for keeping up with clients and developing strategies to meet the needs of competitors. Right now, it is recognized as knowing what someone had for lunch, or what book someone is reading that day.
Another driver for this business application by an older demographic is the economy. Twitter probably benefits greatly from the fact that everyone is scrambling to survive in this economic mess. As the old saying goes, necessity is the mother of invention. Since it doesn’t cost anything other than time to be on these social media outlets and people don’t need to leave their house or office to do it the option becomes more attractive particularly to those who have to pay the bills.
Twitter is coming up slowly but surely, and as a journalist it is prevelant that we make ourselves comforatble with this new technology because its not going anywhere its just going to grow more and possibly higher in demand. All multimedia journalists should have one to stay one step ahead of their competition because one thing is for sure…the competition will definitely have it and be aware on how to use it properly. Twitter will continue to grow and as it does we need to be ready for it.
